Featured Customers

Our Search Engine Optimization Services, "SEO":

Search Engine Optimization entails improving the volume and quality of traffic to your web site by optimizing selected pages on your web site. The pages are optimized with the proven search terms your target audience is using.  SEO puts your site into the organic or natural listings on the search engine results pages.

What our SEO Includes:

• Competitive Analysis to determine whether your competitors have optimized their sites,
   
• Education to alert you and your developer to "spam" tactics we want to avoid,
   
• Site Design Scorecard that evaluates the search engine-friendliness of your site and recommends any necessary improvements or revisions,
   
• Search Term Research that uses a comprehensive process to generate hundreds of potential search terms and assess the relevancy, frequency of usage, and competitiveness of each,
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• Text & Tags that consists of the targeted search terms our copywriter will integrate into your site's copy and other places on selected web pages (up to twenty-five),
   
• Link-Building is a process we use to submit your site to general directories; we also research industry-specific directories and detect sites to target that are linking to your competitors already,
   
• Press Release optimization and electronic distribution (one per month).  This is a powerful tactic that gets your releases into the search engines and posted on countless other sites across the web.  It also builds links, 
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• Local Search Engines & Internet Yellow Pages: we get your site listed here as well, which is valuable for companies doing business nationally as well as locally.

How long SEO Takes:

The initial work to optimize your site takes two to three months under ordinary circumstances.  Some results will be noticeable within the first month or two months, but it may take up to six months after optimizing to achieve results for clients in fairly competitive industries.  It can up to twelve months to achieve results for clients in extra competitive industries.

Our Pay Per Click Campaigns "PPC":

Pay-Per-Click Campaign puts your site into the sponsored listings on the search engine results pages.

What Our Pay Per Click Campaigns Include:

• Search Term Research, which is a comprehensive process that generates hundreds of potential search terms and assess the relevancy, frequency of usage, and competitiveness (bid levels) of each.
   
• Campaign Recommendation that entails projecting clicks, click-through rates and costs for up to 500 search terms apiece on Google, Yahoo and MSN.
   
• Creative Messaging Concepts that are produced by our direct response copywriter.  These are a variety of different titles and descriptions - - featuring benefits/offers/wording - that allow us to test what entices the most people to click through to your site.
   
• Tailored Titles & Descriptions, which go a long way toward making searchers much more likely to click on your listing - because we take the time to make certain they exactly match term typed into the query box.
   
• Campaign Placement that sets up accounts on your behalf and places the campaign, using appropriate match types and campaign settings for your needs.
   

Weekly Monitoring, which removes under-performing search terms and replaces them with different terms, swaps out creative messaging concepts to test response, and adjusts bids as necessary, based on competitive reaction.  Depending on your competitive situation, we may recommend supplementing this process with automated bid management software that monitors and adjusts bids up to twice a day.

How Long Pay Per Click Takes: