Web Search

1. Why should I choose Web Search Marketing?  Web Search Marketing is proficient in pay-per-click advertising and search engine optimization for small, medium as well as large companies throughout the Midwest and Nationwide.  Our qualified search engine marketing specialists are devoted to the objectives of your campaign.  With our relentless focus on customer service, we commit to providing every client who partners with us the value their campaign requires to develop an effective search engine marketing campaign that lasts.
2. Can I Manage My PPC Campaigns Myself?  Like in search engine optimization, there are right ways to pay per click management, and there are wrong ways to pay per click management.  Because we have Qualified Google AdWords Specialists to take care of your account, they know what strategies to employ to give you’re the most return on your investment.  Some keywords may be relevant to your website, but are so competitive that the costs far outweigh benefits.  Meanwhile, there could be other words you might leave out, that have a high conversion ratio and low cost per click bid that our tools recommend for your campaign.  Web Search Marketing offers you a cheaper, more efficient solution than managing your paid search campaign in-house.
3. Do You Outsource Work?  No, all of our work is done by our Toledo, OH-based search team – we don’t outsource any of our PPC work, either abroad or to other agencies.  We support every client with in-house online and phone support, as well as monthly tools to help grow their search engine marketing campaign. 
4. What Pricing Model is right for me?  The two tiers are in place to give you even more control over your media budget. Regardless of what package you choose you’ll get a well-built, ROI-focused campaign. Regular reporting and optimization comes as standard and everyone has online access to the account management team.  For a more detailed strategic planning and a devoted account manager to your project, your best option is Tier 2.  Key Account Managers are available online or via phone (between 9 am and 6 pm) to handle your account as their primary focus.
5. What if my monthly spend is over $10,000?  Paid search has become an integral part of any online marketing plan and Web Search Marketing is here to allow anyone, regardless of media budget, access to Web Search Marketing’s award winning search service.  Web Search Marketing client's usually spend less than $10,000 per month on Paid Search. However, if you spend more or require a more bespoke service – integration with above the line or creative agencies or a combined paid search and online display – please get in touch with Patrick at (419) 318-1802.

My Campaign

1. Can I write my own AdCopy?  Our copywriters are experts and from experience we know that using them get the best results for our clients. However we'd welcome suggestions and insight from you - after all you know your business better than anyone.
2. Can I choose my own Keywords?  We need your feedback at the beginning to brainstorm a list of keywords to kick off the initial keyword list.  If you’ve previous run a Google Adwords,  Yahoo! Search Marketing or MSN Adcentre account, discuss with your account manager on how to transfer your account to Web Search Marketing. 
3. How many Keywords can I have in my Account?  Number of keywords targeted will depend on the breadth and objectives of your campaign, and how competitive the environment is.  Web Search Marketing places no limit on the number of keywords in an account.
4. Do you offer account reporting?  Reports for the previous 7 days will be available in the client portal on Monday afternoons.  You will receive an email with the report.  Monthly summary reports offering insights and suggestions will be sent on a monthly basis.
5. How long does it take to set up?  Accounts are set up on average and live in 3-7 business days, once we receive your initial brainstorm keyword list.
   

Billing

1. Do you offer credit facilities?  No, Web Search Marketing operates on a pre-pay only basis.
2. How do I make payment?  Credit Card, Direct Debit, or Direct Bank Transfer
3. How long is the contract?  Web Search Marketing operates as 30-day, no contract service. Simply pay us for the month in advance and if you don’t want to continue, or just want a break let us know and we won't take payment for the following month.

Security

1. Do you share any of my data with anyone else?  Here at Web Search Marketing we take data security and privacy very seriously. We only record data that we require to carry out business with you and do not share your details with third parties for marketing purposes.

Other Services

• Do you offer other digital marketing services such as Design or Email?  At present, Web Search Marketing is focused on providing a high level of PPC campaign management for our USA based clients. Our sister company Web Shop Company provides clients with a full range of digital design and marketing services – please contact Patrick Pylypuik, Business Development Director or visit their site at WebShopCompany.com