So what exactly will we do for you?

There are four steps to a successful Web Search Marketing PPC campaign and the good news is that we do all of the hard work for you!

1. Help you to define targets

We collect information on your business during the sign up process, define your key objectives and work out the most suitable approach for your business.

2. Account set-up

This is the most time-consuming element of any PPC campaign and will involve:

1. Keyword analysis and creation across the major search engines
2. Bespoke advertisement text creation
3. Defining of the Campaign Structure allowing for maximum budget control
4. Deep-linking to specific web pages of your site
5. The bid strategy defined and implemented

Choosing the most appropriate keywords is critical to the success of any PPC campaign. The right words, together with compelling ad copy can draw thousands of customers to your site.

3. Measurement & reporting

Accurate monitoring of your results is essential for an effective pay-per-click campaign. If you don't measure your results properly you could see your cost per click climb and your profits fall. Minute Steak can analyze and report on Searches, Clicks, Costs, Positions and Conversions, optimizing accordingly to achieve the best results for you. We will provide a weekly report either via email or our client portal.

4. Ongoing account optimization

Once the site has been set up, we undergo continual, pro-active optimization to ensure your ad is attracting the maximum number of visitors, that they are being converted into customers when they land on your site and that the cost per customer is as low as possible. In addition, we react to the changes in your marketing objectives and also respond to seasonal influences.

The beauty of PPC is that there is no minimum budget – you spend whatever suits you. We simply charge a fee to manage your account for you, based upon a choice of two levels of service: